@RAINWAVES.NET
Photo by Rachel Radway
Introduction
For more than 15 years, I’ve created and managed content and developed content strategy for small companies, nonprofit organizations and Fortune 500s, including Wilderness Travel, Amazon.com, Old Navy, Boeing, PayPal and Adobe. I’m passionate about understanding my target audience’s needs and wants and delivering clear, compelling content and an excellent user experience.
Areas of expertise
- Establishing editorial strategy, guidelines, processes and calendars
- Managing content for websites, microsites and email newsletters
- Working closely with product management, marketing, user research, design, engineering and other teams to ensure the best possible user experience
- Writing and editing marketing copy, product content, print collateral, emails, banner ads and UI text
- Hiring, managing and mentoring talented employees
